How Your Brand Benefits from our Commitment to Brand Custodianship
At NextGen Label Group, we define Brand Custodianship with absolute clarity and conviction. Our philosophy centers around the commitments we make to the communities we serve. It is founded on three unwavering tenets which we strive to deliver on each day: Employee-Centric, Customer-Centric, and Solutions-Centric. Our dedication to these principles is unyielding. We are confident that they form the foundation of a successful and sustainable business.
Employee-Centric
Employee-Centric refers to our commitment to prioritize the well-being, satisfaction, and growth of our employee-owners. It also pays respect to the proud legacies of the companies that make up the NextGen Label Group.
We place our employee-owners at the center of our operations, and aim to create a workplace culture that fosters creativity, innovation, and collaboration. This not only benefits our employee-owners, but translates into a better experience for our customers. A motivated and engaged workforce is essential to the success of our business. Investing in our employee-owners is a key component of our long-term strategy.
Customer-Centric
Being Customer-Centric means we’re laser focused on understanding our customer’s vision for their brand.
Our knowledge and experience allow us to anticipate and address potential issues early in the process. This helps to ensure a smooth journey from concept to product realization. We engage deeply with brand owners. We ask questions, define the project requirements, and then obsess over the details on our way to delivering a next-generation customer experience.
Solutions-Centric
Solutions-Centric pertains to our philosophy centered around providing innovative and effective solutions to our customers. At its core, we focus on three essential elements: material knowledge, graphic and aesthetics capability, and label application expertise.
Material knowledge is critical to our Solutions-Centric approach and helps us develop products that meet the specific needs of our customers. Through innovative material development and selection we create products that are tailored to our customers’ requirements, and that maximize shelf presence, product function, and utility.
Advanced graphic capabilities also help customers make an impactful presence on the shelf. Featuring embellishments such as cold foil, hot stamp, rotary screen, embossing and textured varnishes we offer a portfolio of sensory effects for eye-catching appeal. Additionally, our state-of-the-art color management tools and innovative ink solutions enable us to deliver consistent and reliable results with every project.
Application expertise could be considered the most important aspect of our Solutions-Centric approach. Our application expertise ensures that what has been designed and printed can be applied to your container the way it was intended, free of defects and in line with the KPIs at your co-packing facilities.
At NextGen Label Group we understand the requirements of our core markets. And we promise to deliver a level of performance that goes beyond our customer’s expectations. This, combined with our never-ending commitment to quality and innovation makes us the label printer of choice for many of today’s most successful consumer brands.
And helps us to deliver on our promise to be “Custodian of Your Brand.”
Want to learn more about how we can help your organization? Contact us here
