Following a successful merger in June 2022, Syracuse Label, Macaran Printed Products and W.N. Van Alstine & Sons have rebranded under a new group name and corporate identity.
The NextGen Label Group™ name and logo were unveiled at a company-wide meeting on May 17th, 2023. The new brand combines the three operating units under one identity. It better reflects the organization’s commitment to its employee owners and the customer communities they serve. It also delivers on the promise to protect the rich corporate legacies that were united at the merger.
“We are excited to begin this new chapter together as NextGen Label Group”, said Tom Sargent, President. “Moving forward with a unified group name, while maintaining the visual identities of each business unit, is in direct alignment to the commitment we’ve made to our employee owners, and the proud legacies and brand equity established at those locations.
A Commitment to Customers
The new brand also underscores the company’s commitment to their customers by stressing next generation quality, technology and innovation, exemplified by an expanded press compliment and new innovations in the area of RFID. NextGen Label Group will also introduce new internal systems throughout the operation to enhance the overall customer experience. “We are better together, and we’re excited to share our long-term vision and expanded capabilities with our valued customers,” Sargent commented.
Customers will not see any changes to the day-to-day operations of the organization. All sales, service and accounting procedures and contacts will remain intact. The brand names of Syracuse Label, Macaran and Van Alstine will continue to be used in the market. The new NextGen Label Group name and logo will be rolled out on different platforms and communications throughout the remainder of 2023.